UPI payment links. Money goes straight to you.

No gateway fees. No delays. Share a link—when they pay, we confirm and mark the order paid. Wix, your site, or any platform.

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How much could you save?

Even when UPI is cheap at the rail, most small businesses still pay 1–2% on every UPI payment (blended gateway pricing). Move the slider to see what you'd keep with DirectUΠ.

You could save ₹501/month

Gateway fee: ₹1,000 · DirectUΠ (Starter): ₹499 · Net savings: ₹6,012/year

Real results

Case study

How a small consultancy saved ₹2.5 lakh in one year

"We use Wix for bookings and courses. Our gateway was charging its standard rate on every payment, including UPI—on our revenue, that added up to over ₹2.5 lakh a year. DirectUΠ costs us a flat ₹499 a month. The money goes straight to our UPI. We kept our gateway for cards and international, but all our UPI now runs through DirectUΠ. Setup took 10 minutes."

₹2.5L+ saved annually 10 min setup Wix Bookings + Stores

— Small consultancy, Wix Bookings

Why DirectUΠ

Your UPI, your bank

Every payment goes directly to your UPI. We never hold your money. No gateway percentage fee on UPI—keep that for cards or international only.

One link, every order

One URL pattern. Each click creates the right payment, shows the right QR, and when it's paid we verify and notify Wix or your webhook—so bookings and orders confirm automatically.

Built for small business

Bookings, courses, WhatsApp orders, custom stores. Connect Wix Bookings or Stores, or any platform via webhook. Set up once; then it just works.

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Pricing

Same features on all plans. Pricing is by volume only.

Starter

0–200 transactions/month

₹499/month

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Pro

1,001+ transactions/month

₹3,999/month

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Verification

Gmail (bank-email): No extra cost. Connect your bank-linked Gmail and we’ll use transaction emails to confirm payments (coming soon). Until then, you can mark paid manually or use “I’ve paid” on the payment page.

Automated (aggregator): If you want guaranteed, immediate, no-latency reconciliation, we use an aggregator (e.g. Setu). That adds a per-transaction cost (typically ₹10–20 per transaction, depending on provider and volume). You still save versus typical blended gateway pricing (1–2% on UPI)—and get instant confirmation.

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What we do

DirectUΠ gives you UPI payment links that go straight to your bank—and plug into the tools you already use.

The India story

UPI in India: scale and the cost of gateway fees. Toggle the period below.

per year

₹300 L Cr
Total volume
250 Bn+
Total transactions
₹6,000 Cr
Amount lost to gateway fees

Approximate. Assumes 1–2% blended gateway fee on a portion of UPI volume; NPCI/public data.

Why DirectUΠ

Payment links that work your way

Create a link (or use one URL pattern with amount and order ID). When a customer opens it, they see a QR and "Open in UPI." They pay your UPI. We verify the payment and can confirm the booking or order on Wix, or notify your site via webhook.

No middleman on UPI

Funds go directly to your UPI. We don't hold or settle; we just generate links, verify when paid, and connect to your platforms. Use a payment gateway only where you need cards or international.

For every small business

Bookings, courses, WhatsApp orders, custom e‑commerce. Connect Wix once, or set a webhook for any system. One dashboard, one link style—you run your business, we handle the link and the confirmation.

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